TKO, which was formed after the talent agency Endeavor merged with WWE, signed major overall broad-based marketing sponsorship deals with Ram Trucks, Polymarket,and Door Dash, in late 2025. TKO ...

Connected TV advertising is officially done “experimenting” and ready to scale. There’s just one small catch. Marketers would ...

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction ...

The agency, which initially targeted SMBs, is now going after larger so-called "enterprise" clients and promising them ...

The consensus of reputable ad industry forecast sources increased 1.6 points to an average projected growth of 8.8% for 2026.

Google is exploring ways to allow content producers to opt out of having their work used in products like AI Overviews or AI mode. Publishers can avoid having their traffic and click-through rates ...

TikTok, now in U.S. hands, has announced a new privacy policy that is raising questions about the extent of its data collection, CBS News reports. One concern is a policy that allows TikTok to collect ...

Meta added 40 million users in Q4 2025, bringing its total to 3.58 billion daily active users of its apps, Social Media Today reports. Meanwhile, the social media giant reported revenue of $59.89 for ...

A measure that would have banned social media use by children under age 13 has been stripped out of an Indiana Bill. State Sen. Jeff Raatz submitted an amendment to cut the language from the omnibus K ...

What if sports becomes even more common - on a daily basis - within a network's traditional mix of entertainment, news and ...

The finalized deal forms a new, nationalized version of TikTok, with one third of the U.S. entity to be owned by affiliates ...