The chocolate brand wants consumers to help it find and identify the stolen KitKat bars. by Jess Ruderman ...

Promotions around the event focused on earned media.

PR pros need to supercharge with AI PRWeek’s Frank Washkuch explains that while the tech may not be as good as touted, it’s still crucial for industry professionals.

Which brand’s April Fools’ Day prank needs to become a real product? Take PRWeek’s poll on LinkedIn. Allison is the ...

Twelve tons of chocolate were stolen while in transit between Italy and Poland. Twelve tons of KitKat gone missing just ...

Too often in earned media brands default to safe commentary or product mentions tucked into broader stories. But placements ...

If your influencer goal is Stanley sympathy, IKEA empathy or Sephora x Tabasco surprise, are you using the right influencer to reach it? Two years ago, every brand on the planet wanted to be Stanley.

Explore the campaigns, agencies and leaders who won the top trophies at the 27th annual PRWeek Awards. Amid all the talk of holding company consolidation, migration to AI, clients cutting costs and ...

Social media managers are tapping into ‘Hannah Montana’ 20th anniversary nostalgia with rock star themed social posts. Miley ...

Grocery aisles are out of sync with digital feeds, costing brands the trust and wallets of Gen Z, says Flywheel’s Emma Irwin. For my Gen Z friends and me, the weekly grocery shop run is truly the bane ...

Brands are adapting to the shift in stardom hierarchy by partnering with reality TV stars on social-first campaigns, says ...

Would you rather be a crust connoisseur, ranch-bassador, chief tasting officer or chief intensity officer? Fast food, condiment and snack brands are hiring fans to create food tasting-related social ...