2026 will see the biggest FIFA men’s World Cup in the tournament’s history with more teams taking part than ever before – but it comes at a complex moment for advertising as marketers no longer ...

Manchester City employs a multifaceted marketing strategy that combines entertainment, culture, and digital engagement to expand its brand presence, emphasizing the importance of adaptability in ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.

Celebrities have been used to sell products since the 19th century, but the politics and ethics of celebrity in a world with social media (and Kanye West) present new challenges to both the influencer ...

While AI’s merit, cost and implications are fiercely debated, by marketers and just about everyone else, many European CMOs are going back to basics – a recent McKinsey & Co report on the state of ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.

WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.

It’s time torecognise attention not just as a metric, but as a structural condition of modern advertising, one that has been extensively validated against business outcomes. In today’s media ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...