By 2027, retailers everywhere will scan 2D barcodes at checkout. It's time for brands to decide how they will update ...

GS1 QR codes with digital links invite new opportunities for brands to engage with customers, transforming packaging into a ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

Explore how RFID technology complements 2D barcodes in supply chains, enhancing speed, accuracy, and interactivity for ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

2D barcodes enable traceability and authentication for modern commerce, but they require strong data foundations, from supplier to consumer. In association withGS1 US The world’s first barcode, ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

Analyst Insight: In the ever-evolving landscape of global supply chains, the need for increased efficiency and adaptability has never been more crucial. The amalgamation of digital literacy, ...

The shopping experience is transforming as more brands and retailers turn to data-rich 2D barcodes, powered by GS1 Digital Link. They can provide access to everything about a product: its origins, ...

Papa John's International Inc. is testing consumer responsiveness to 2D barcodes via a free pizza promotion.. The pizza franchise recently launched its mobile ordering Web site, enabling consumers to ...