Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 ...

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Consumers are increasingly making purchases on their smartphones or directly ...

A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately ...

Fifty years ago, we all imagined that by the time we got to the year 2014, we’d all be living in a world run by robots. We imaged that by now, we would be living in a world similar to that of the ...

Apple Inc. has unveiled a new all-in-one solution aimed at simplifying how companies manage operations while expanding their ...