Jalen Williams has a comfortable-in-his-own-skin confidence that helped turn him into an All-Star. Here's the story behind ...

The Swoosh’s flagship subsidiary, Jumpman label, came in the news for the expected release of the Air Jordan 1 High OG UNC Reimagined variant.

Former Cougar Jaylen Wells is playing in the NBA Rising Stars game in San Francisco, about 50 miles from where his career had ...

Michael Jordan changed the game in a number of ways, including moving the league towards longer shorts thanks to his UNC ...

To join in on the NBA All-Star Weekend hype, Adidas is dropping a new colorway of its best modern signature basketball ...

Anthony Edwards doesn’t consider himself a superstar.

The NBA All-Star Weekend, a showstopper for basketball fans, is also the most anticipated and important event in the sneaker world.

With another NFL season officially in the books, a memorable NBA trade deadline in the rearview mirror and the 2025 MLB ...

The newest UA Curry 12 pays tribute to San Francisco. Check our Sneakers news for more upcoming releases and breaking content!

In addition to trouncing Clemson 74-55 Thursday night in Cameron Indoor Stadium, women’s basketball also showed an example of ...

Sure, he wants to win another NBA title. But the Celtics’ Finals MVP is also building a legacy off the court and tackling the ...