Earlier in this decade many thought online banking would kill off branch banking. Statistically speaking, the reports of branch banking's death have been greatly exaggerated. Across the United States, ...

Nutshell reports that simple CRM systems can deliver strong ROI through better user adoption and measurable metrics compared to complex options.

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Nutshell reports that selecting a user-friendly CRM is vital, as usability impacts adoption and productivity more than ...

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed ...

Nutshell reports that choosing CRM software compatible with Office 365 is crucial for seamless teamwork; proper evaluations ...

Among companies that have fully implemented CRM systems, the software-as-a-service usage model has emerged as the option of choice for the clear majority of them. With that licensing model comes ...

When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

If there is one thing all sales people can agree upon, it's that most companies have a poor CRM process. Fortunately, most of these challenges can be corrected by the sales managers, so I've decided ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

If you are a mid-to-large-size company, using a customer relationship management (CRM) system is critical. Getting your salespeople to adapt to using the CRM in the appropriate way so that management ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...