During NBA All-Star Weekend, the best of the best in pro basketball flocked to the Chase Center in San Francisco to show off ...

Los Angeles Lakers forward LeBron James did not get to wear the Nike LeBron 22 "Captain Planet" shoes in the NBA All-Star ...

Playing in his third All-Star game this year is OKC Thunder’s superstar Shai Gilgeous-Alexander. While he represents the ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

However, doing something like this wasn't possible in the NBA a few years ago. Before 2018, players had to stick with team colors and were restricted to either 51% white or black in the shoes.