BMW is redrawing its performance hierarchy, elevating Alpina from a niche tuner into a fully fledged marque dedicated to ...

In 2026, BMW will expand its voice assistant, the BMW Intelligent Personal Assistant, with the new AI assistant Amazon Alexa+ ...

BMW taps Amazon Alexa to supercharge its Intelligent Personal Assistant, turning your car into a chatty, AI-powered co-pilot ...

Gentex joined this year's CES with the company's latest-generation digital mirror; the new model supports dynamic viewing ...

From Rolls-Royce to Aston Martin, high-end carmakers are catering to their wealthiest clients through bespoke projects where no ask is too much.

In a world where the most popular colors for cars are white, black, and silver, choosing a brightly-colored car can be seen ...

BMW Group has launched BMW ALPINA as a standalone, exclusive brand following the transfer of the Alpina trademark rights.

BMW is set to become the first carmaker to integrate Amazon’s new Alexa+ technology into its in-car voice assistant, taking ...

The iconic German tuning house becomes an official BMW Group brand, promising bespoke luxury with uncompromising performance ...

A strong December for new-car sales has powered the third annual record in a row – but the top sellers are down.

A full redesign brings sharper styling, hybrid and EV choices, and even a hydrogen variant to the next X5, now testing ahead ...