If you are like every other leader on the planet, you probably needed to implement some form of business continuity plan during these uncertain times. Regardless of the nature of your organization, ...

One way to engage customers, ensure customer satisfaction and get results is to build a customer community. Organizations often focus on getting new leads, because that’s where they think the money is ...

With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start. With today’s emphasis on personalized ...

Incredibly, in 2017, here’s a question many small business owners ask: “We have a website, do we need a social media strategy, too?” The answer is the same as for why you have an email address even ...

In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper ...

ORLANDO, Fla.--(BUSINESS WIRE)--KNOWLEDGE17 – ServiceNow (NYSE: NOW), today announced ServiceNow Communities, a major new application in its Customer Service Management solution. More than ever, ...

One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of ...

The CEO of Shutterfly outpaced competitors by reimagining the online photo-finishing business as a way to build social connections between its customers. Predictably, what the Housenbolds never had ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their ...