Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this ...

NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on a closer look at demand management and its core components ...

Magnite, the independent sell-side advertising company, has introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid ...

“Generals are always prepared to fight the last war,” Winston S. Churchill once said. When it comes to forecast accuracy, is your battle strategy still based on forecast accuracy challenges and KPIs ...

Forbes contributors publish independent expert analyses and insights. I cover logistics and supply chain management. There are a lot more demand forecasts being made today at companies then their used ...

UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet to be convinced that any of these ...

Forbes contributors publish independent expert analyses and insights. Expert writer on business, sustainability, environment and climate. As more and more renewable energy comes on to the grid, ...