Brian Niccol took over as Starbucks' CEO in August 2024, as the coffee chain struggled with weak demand for its pricey lattes ...
The coffee-shop giant has been beset by a new generation of drive-thru-only beverage concepts. CEO Brian Niccol is undeterred. "I already ...
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5 Big Changes The New Starbucks CEO Has Made In 2025
When Brian Niccol took over as CEO of Starbucks he had a very distinct vision for the mammoth coffee chain. We look at some ...
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