Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...
The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...
LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...
Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
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