Tatum said of the all-blue shoes ... shoe and my business within Jordan Brand," said Tatum. "It's a nod to Jay-Z, my favorite rapper and my favorite album." Jayson Tatum debuts “The Blueprint ...

When you’ve made almost $300 million in your pro basketball career, there aren’t a whole lot of things that people can get you that would genuinely draw a reaction.

Plus, it was part of a larger conversation dating back to before his signature sneaker line with Jordan Brand was launched. Tatum said of the all-blue shoes, "The Blueprint is the phrase we used ...

Jayson Tatum went head-to-head ... he signed an endorsement deal with Jordan Brand. That’s allowed him to wear Tatum’s signature shoes on several occasions. He won MVP of the Rising Stars ...

His son Jayson is the highest-paid player in the NBA. But Justin Tatum is forging his own name – and winning hearts – with basketball success in a small steel city on the other side of the world.

Proposals for the new store are advancing as Eagles quarterback Jalen Hurts becomes one of the top athletes tied to the line.