Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Mississippi State women’s basketball had the ball in the hands ... One more bucket to add to Jerkaila Jordan’s career high in points could seal the win against Missouri. Mizzou forward Laniah ...

Paolo Banchero and Mitch Johnson's unique tie, Jamahl Mosley's milestone and the latest on Orlando Magic G League affiliate ...

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

With the NBA All-Star weekend just around the corner, Nike, Jordan Brand and Converse will showcase exclusive exhibitions, events and product drops during the festivities.

The weekend will also include the Nike EYBL at the Future Game experience to showcase the country’s hottest young talent in ...

There are several important days on the sports calendar for the sneaker industry, but nothing can compare to the hype ...

Talaysia Cooper played multiple possessions with only one shoe on Monday. The Lady Vols basketball guard was defending South Carolina guard MiLaysia Fulwiley when she stepped out of her shoe with ...

Two Tennessee basketball players were added to the SEC injury report before the Vols play at Auburn on Saturday. Jordan Gainey is questionable due to flu-like symptoms and Igor Milicic Jr. is ...

From the story of being banned surrounding it to the story of Nike's unforgettable ad on TV, the shoe defined the Jordan Brand and the entire picture of the basketball sneaker market. Almost 40 ...

LEXINGTON — Kentucky basketball hasn't yet wrapped up its 2025 recruiting class. But it's never too soon to begin looking ahead at the next crop of prospects.