"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

The most shocking trade in NBA history began with a secret meeting in a coffee shop in Dallas -- and was fueled by a 20-year ...

Jordan, Adidas, New Balance and Asics rounded out ... growing sneaker label on the platform in 2024. The report said Kyrie Irving’s signature shoe, called the Kai 1, helped drive the brand ...

Kyrie Irving has proven his influence extends ... signals its intent to compete with industry giants like Nike and Adidas. Irving’s impact isn’t limited to design. His leadership at Anta ...

He was also a sneaker free agent after his contract with Adidas had lapsed ... Not Doncic or his agent. Not Kyrie Irving or his agent. Not even Kidd or Lakers coach JJ Redick, who formed a ...

Chinese sportswear giant Anta signed Mavericks point guard Kyrie Irving to a signature sneaker ... popular in America not signed by Nike or Adidas, and offer them a signature sneaker that brings ...

On top of his NBA money, Rozier also has an endorsement deal with Puma. Rozier was originally signed to Adidas back in 2016, but his deal was reportedly terminated when he was caught wearing ...

It's an infuriating time for Dallas Mavericks fans, and a conflicting one for Kyrie Irving after the Luka Dončić trade. While many have been quick to criticize Dallas for moving on from a five ...