such as the above presentation from NBA commissioner Adam Silver in which he demonstrates using a 3D scan of sports commentator Ahmad Rashad to replace a player in an in-game clip.

NBA figures have jumped into a "face of the league" debate just weeks after the criticism the All-Star Game received in comparison to the NHL’s 4 Nations Face-Off. A former first-round draft ...

Prior to the start of the 2024-25 NBA season, the Los Angeles Lakers were expected to barely compete for a playoff spot, but as the season has progressed, the Purple and Gold have proved their ...

LeBron James will have to eventually pass the torch of being the face of the NBA, but he said he knows the crown is not wanted — and knows one of the reasons why. Anthony Edwards was thought of ...

The Los Angeles Lakers continue to impress this season, positioning themselves as strong contenders alongside teams like the Celtics, Cavaliers, and Thunder. A significant factor in their success ...

The NBA’s all-time leading scorer LeBron James added yet another impressive milestone to his illustrious career Tuesday on a night where his Los Angeles Lakers cruised to a 136-115 win over the ...

On this episode of Good Word with Goodwill, Vince and the Boston Globe’s Gary Washburn reflect on NBA All-Star weekend and what the league and players need to do to make it worth while.

Anthony Edwards, a rising NBA star, has stated he does not wish to be the league's face, preferring instead to focus on his game. Despite his impressive performance and growing fame, he resists ...

LeBron James has been the face of the NBA for his entire 22-year career and knows the territory that comes with it. James, 40, said that he understands players not wanting to succeed him because ...

NBA.com Staff LeBron James hits from long range for 50,000 career points. • Get NBA League Pass TODAY LOS ANGELES (AP) — LeBron James became the first player in NBA history to score 50,000 ...

The NBA community is seeing a discussion about who will be the next "face of the league" as stars like LeBron James and Steph Curry near retirement. Players like Ja Morant, Luka Doncic ...

Had things gone another way, it could've meant serious consequences for both players-and Curry most definitely would've been feeling the wrath from the NBA. Is it time for the NBA to intervene in ...