The virtual courtside seats are available to NBA League Pass subscribers only.

Silver introduced these innovations in a sneak peek at the 2025 NBA All-Star Technology Summit. The three bots are already ...

MEET B.E.B.E. Bot-Enhanced Basics & Equipment that aids players with preparation and recovery. MEET K.I.T. Kinematic Interface Tool that provides companionship to players and staff.

NBA Commissioner Adam Silver had no idea 25 years ago that the Tech Summit would turn into much of anything, much less one of ...

Big Ten regular-season basketball title is boiling down to the conference's two star-studded LA teams, No. 1 UCLA and No. 6 ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Nike dropped three new soccer cleats last week, spotlighting six international soccer stars in another push into the women's ...

The 25th-ranked Texas Tech basketball team ran its winning streak to three with an 81-71 victory on the road over Cincinnati on Tuesday. Ten 3-pointers in the first half provided the Red Raiders a ...

It's not just shoes in Nike's winter sale though, but there's plenty of apparel, too. Anywhere from crew socks to classic puffers, I've recommend 17 deals starting from just $21. So, save yourself the ...

"It's a little overwhelming, but everyone's been so amazing and supportive and it makes me feel really great," junior Taylor LaRoche said, who was diagnosed with Hodgkin's Lymphoma last Christmas Eve.

For its final time with the event before a new media rights deal begins next season, Warner Bros. Discovery sold out its ...

Nike is reportedly set to launch the Air Force 1 SK8, a skate-specific version of its beloved Air Force 1 silhouette.