Nike and SKIMS, the women’s clothing brand co-founded by Kim Kardashian, are joining forces on a new venture. The two companies announced this week the launch of NikeSKIMS with plans to “disrupt the global fitness and activewear industry.

The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend of what each brand is best known for. Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims.

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.

The best of both worlds will come together thanks to Nike's cutting-edge technology, which keeps world-class athletes comfortable and performing their best, matched with SKIMS' laidback style and inclusiveness.

Nike and Kim Kardashian are teaming up for a new women’s brand. “Designed to sculpt. Engineered to perform,” Nike said in a media release. On Tuesday morning, the two introduced

Kim Kardashian is developing a SKIMS crossover brand with Nike. On Tuesday, the reality TV star announced that she and the team at her clothing company has signed a deal to create NikeSKIMS, which will be comprised of training apparel,