More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Basketball fans have patiently waited for Caitlin Clark's signature shoe since she signed an eight-year, $28 million deal ...

Nike has partnered with American media personality Kim Kardashian's shapewear brand SKIMS for NikeSKIMS, a new brand set to ...

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...

Nike, Inc. is launching its first new sub-brand in decades as the troubled athletic footwear and apparel brand looks for ...

The famed Michael Jordan net worth continues to grow. This is thanks to Nba earnings earnings, business ventures & ...

Chronicling the best moments of Wembanyama's busy weekend, from a controversial Skills Challenge to vying for All-Star MVP.

Nike (NKE) had a really rough 2024: sales fell around the world, shares dropped 60% from a 2021 high point, and the company’s ...

The best of both worlds will come together thanks to Nike's cutting-edge technology, which keeps world-class athletes ...

Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.