Chinese consumer electronics company TCL is reportedly close to becoming an official sponsor, providing a much-needed boost ...

Car manufacturer Toyota chose not to renew their sponsorship after a decade-long £627m stint with the IOC that included the ...

After wildfires, hosting the 2028 Olympics puts pressure on Los Angeles. A sports economist told BI the city could "break even" economically.

President Donald Trump last week took a major step to deliver on one of his top campaign promises: banning transgender athletes from participating ...

To get inside the SNL 50 marketing juggernaut, I spoke with NBCU’s Chief Marketing Officer for Advertising and Partnerships ...

NBA All Star Game heads to the Bay Area with its biggest-ever roster of marketing partners. Gatorade and Nike are the ...

As the Paris Olympics’ biggest corporate sponsor, LVMH was everywhere. Its Moët & Chandon champagne flowed in V.I.P. suites. French athletes were clothed by LVMH’s Berluti fashion house.

The NCAA Committee on Women’s Athletics has recommended that Divisions I, II and III sponsor legislation to add flag football ...

Nine and Swimming Australia have announced a landmark 10-year multi-platform media rights and sponsorship agreement ... Australian Swimming Trials for the Olympics and Paralympics plus the ...

O'FALLON - Officers from the O'Fallon Police Department (OPD) participated in the Illinois Law Enforcement Torch Run (LETR) for Special Olympics Kickoff ...