Starbucks has launched a sweeping overhaul of its long-running loyalty program, introducing a tiered rewards system that the company says will offer customers more ways to earn perks. However, almost ...

More details have been revealed about specific welcome and long-term perks. For example, Reserve members — the highest tier — will be the first to receive access to Starbucks’ new online merchandise ...

Starbucks just revamped its rewards program, changing to a three-tier system with new benefits and perks like 'Free Mod Monday' and no star expiration.

The coffee chain says each tier has special perks, including free birthday treats up to a free personalized reserve card.

Starbucks announced a redesigned rewards program with tiered membership and new benefits on Tuesday.