Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

AI can generate endless ad variations, but not every edit is ethical or policy-safe. Here’s a framework for responsible AI imagery in PPC.

Google expands Merchant Center for Agencies, clarifies Smart Bidding guidance, and new State of PPC data reveals how ...

SEO and PPC serve different strategic roles in search marketing. Learn how each channel drives growth, visibility, and ...

Weird voice-overs. Fake images of politicians. Scenes that seem real until you look closely. The A.I. era of campaign advertising seems to be upon us — and it’s a pretty fast-moving and complex ...

This week saw attacks on Claude Code users, LastPass users, Starlink users, and, perhaps worst of all, people who needed an ambulance. Add a dash of AI hacking, and you have another wild week in ...

“Faces of Death” is one of the most controversial films of all time, but a new version of it is set to come to theaters with a tech-savvy angle. Independent Film Company and Shudder announced on ...

President Donald Trump recently announced a “ratepayer protection pledge” for data centers. Given headlines about rising energy prices, the intent is making sure that grandma isn&rsqu ...

At first, the idea of using AI to create real-estate-listing pictures seemed like a decent proposition to Kati Spaniak, an Illinois-based agent. Like anyone who works on commission, real-estate agents ...

Travelers without a REAL ID or other accepted identification must now pay a $45 fee. The fee is for the TSA's new ConfirmID program, which attempts to verify a traveler's identity. REAL ID-compliant ...

The companies that will win the next phase of ad tech are not the ones with the most integrations or the most agent-to-agent transactions per second. They are the ones whose buyers, sellers, and ...

Needing REAL ID or other acceptable identification has been in effect since last May, but starting Feb. 1, the Transportation Security Administration (TSA) will now charge travelers a fee — to enforce ...