Speaking of non-household names using creative to break through the competitive clutter, the health insurance company and its ...

Is that him? I think that’s him.” Cubs players caught off guard as Anthony Edwards runs stairs at Target Field.

This isn’t the same Anthony Edwards we saw last season – he’s taken his game to an entirely new level. With sharper decision-making, explosive plays on both ends of the floor, and a clear hunger to ...

Kate Harpring is cashing in on her basketball talent. The Iowa Hawkeyes target opened up about her Adidas NIL deal during Tuesday's episode of the "No Cap Space" podcast.

The newest Adidas Superstar ad features athletes and celebrities under the three stripes. Check our Sneakers news for more ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

The adidas Superstar was originally designed for basketball in the late 1960s. It has evolved over time to be one of the ...

Former Purdue star Carsen Edwards is enjoying a great career in the EuroLeague. Though he may be overseas, he still depends ...

The shoe includes the Samba LT's foldable long-tongue design which, when propped up, displays "Thorn" branding. A likely nod ...

Adidas celebrates the cultural legacy of its Superstar sneaker with a new global campaign starring Anthony Edwards, GloRilla, ...

TrendingGloRilla Loses It Watching Beyoncé Perform "Diva"-"TGIF" Mashup Live: "Hold On, Wait!"13 Songs That Feel Like Summer: ...

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.