The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to Michigan. The overall NIL package for Underwood was reported

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and 5-star quarterback Bryce Underwood, the newest commit for the Michigan Wolverines .

Dave Portnoy, the Barstool Sports founder and University of Michigan alum, opened the curtain for a behind-the-scenes breakdown that led to the Wolverines flipping Bryce Underwood, the top quarterback in the class of 2025,

Barstool Sports' founder and president Dave Portnoy recently shared his involvement in helping to flip Bryce Underwood.

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and provided insight on the process of Bryce Underwood flipping his commitment from LSU to Michigan.