Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is watching his Wolverines struggle this season thanks to a dismal quarterback situation, said on one of his podcasts that he would devote millions in NIL money to help his alma mater land QBs in the future.

Barstool Sports' founder and president Dave Portnoy recently shared his involvement in helping to flip Bryce Underwood.

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and provided insight on the process of Bryce Underwood flipping his commitment from LSU to Michigan.

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) game, Dave Portnoy, shared an update on Underwood's plans for his time at Michigan along with a story about how he and the Wolverines brass were able to keep the five-star QB home.

Barstool's Dave Portnoy reveals the details behind Bryce Underwood's recruiting flip to Michigan Wolverines football.

Dave Portnoy, the Barstool Sports founder and University of Michigan alum, opened the curtain for a behind-the-scenes breakdown that led to the Wolverines flipping Bryce Underwood, the top quarterback in the class of 2025,