On Women’s Day, we celebrate leaders who redefine the media and advertising landscape, and Priti Murthy is a name that stands ...

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the ...

The awards honoured campaigns that have created an impact on the performance marketing ecosystem through creativity and ...

Benchmark highlighted that Trade Desk’s premium growth over the digital ad market has declined from 4.0 times in 2022 to 1.6 ...

Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn.

GroupM Motion Entertainment, GroupM’s content investment, production, and distribution arm, and the Film Critics Guild, India ...

According to the head of Digital Investments at GroupM, avenues like community management, efficient usage of data, and ...

WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability ...

Prime Video has slated the debut of First to the Finish, a docuseries following the 2024 Mazda MX-5 Cup Championship, for March 25.

The History Channel is doubling down on stars in its docuseries. The A+E Global Media-owned cable network has ordered a slew ...

UK shoppers increasingly buy luxury fashion via social media, with 27% purchasing directly through platforms like TikTok and ...

According to the ICC, online searches for women’s cricket in India skyrocketed by 103% from November 2023 to October 2024; ...