My first question is this: How does anybody figure out that this is an ad for Jaguar cars? The logo is new, yes, but how about letting us know if you are talking about the car? While the new logo ...

Notably, the ad did not feature any cars in its 30-second run ... the ad was meant to send a “woke” message. Jaguar The Jaguar rebrand is part of the company’s efforts to attract wealthier ...

Notably, the ad did not feature any cars in its 30-second run ... Source: Supplied Jaguar promotional photo for “Copy Nothing” rebrand. Picture: X While Glover praised the attention around ...

If Jaguar abandons the rebrand, it will be a capitulation to ... and precisely zero cars. It was a clear break for a brand with a rich racing heritage, which has produced models as graceful ...

Notably, the ad did not feature any cars in its 30-second ... to send a "woke" message. LIFELONG JAGUAR CUSTOMER TROUBLED BY ‘BAFFLING’ ‘WOKE’ REBRAND: ‘GOING IN A VERY SAD DIRECTION ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so ...

Jaguar will slash its UK dealership network by around 75 per cent as part of its radical plans to go electric-only in 2026. The British car maker hit headlines last week when it confirmed it had ...

A 'NEW' classic Jaguar has been unveiled with a roaring petrol engine - just days after the British firm's controversial rebrand ahead ... “Do you sell cars?” Meanwhile, in the background ...

He says rebrands occur generally when a company wants to "shift" its business strategy, which is what Jaguar is doing in its move to electric-only cars. In an "ideal world" the rebrand leads to ...

Luxury brands are judged in every detail—from how they look in dealerships to how their cars drive. Does this rebrand translate meaningfully across Jaguar’s touchpoints? That said, for better ...

Either way, the rebrand has grabbed people's attention and Jaguar has since admitted it not only expected such debate - but it wanted it. In the 1960s, Jaguar launched the E-Type and XJ which have ...