The new concept vehicle has definitely raised a few eyebrows. Jaguar releases never-before-seen images of controversial new ...

It included a new typeface for its logo, a redesigned leaping-jaguar mark, and a colorful promotional video that featured high-fashion models — and no cars. The rebrand comes as Jaguar prepares ...

Gorgeous pays for itself in the first five seconds.”  The rebrand was not woke. It had the air of a perfume ad. But not everyone appreciated the smell. Detroit News rated Gorgeous the “most obnoxious” ...

During Miami Art Week earlier this month, Jaguar debuted its daring rebrand alongside the Type ... based on values and forgot that people want cars that are really well built." ...

Though it briefly rallied after the airing of the controversial commercial, Jaguar car stock is substantially in the red by ...

The move was followed by its advert featuring catwalk models but no cars which also attracted ... long-term customers of Jaguar about their interpretation of the rebrand and what it means for ...

Nearly 20 years later, Jaguar is again trying to rebrand itself as a luxury good. In November, it released a 30-second ad with no cars. Instead it featured fashion models, and abstract phrases ...

Telegraph readers – and long-term Jaguar customers – reveal why the rebrand risks spelling the ... its advert featuring catwalk models but no cars which also attracted scrutiny.