Global head of adidas Basketball Jerry Lorenzo discusses the future of performance footwear in an exclusive interview.

Fear of God Athletics have officially dropped the highly-anticipated seasonal collection that includes the buzzed-about ...

How Jerry Lorenzo Went From Working Retail to Founding Fear of God Designer Jerry Lorenzo’s clothes have been worn by celebrities like Zendaya, Justin Bieber and Dwyane Wade, among others.

I cover home design and luxury real estate. Fashion designer Jerry Lorenzo first came on the scene in 2013 when he launched his Los Angeles-based luxury streetwear label Fear of God. The clothing ...

Derrick Rose might have retired from the NBA, but that doesn't mean he has stopped hooping. The post Derrick Rose’s $190 ...

Showcasing the II Basketball release, adidas athlete and fellow Chicago native, Derrick Rose, dons the shoes in a new ...

A small sum, really, considering the status of Jerry Lorenzo's brand in the reigning “hype culture” of the mid-2010s. Today, a lot has changed: that hype-driven culture has shifted ...

In the Fireside Chat discussion, former NBA star and “All The Smoke” podcast co-host Matt Barnes moderated a conversation with Jerry Lorenzo, Founder of Fear of God ATHLETICS, Shane Ward ...

The house of Fear of God has announced a multi-year deal with the National Basketball Association (NBA) and Women’s Basketball Association (WNBA). The partnership signals a pivotal moment for ...

The 'High Top' variant of the shoes is priced at $200, while the basic Fear of God Athletics II Basketball Shoes are priced at $180. NBA star Derrick Rose is the face of this launch campaign by adidas ...