American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Gap isn't the first brand to jump on the Sydney Sweeney/American Eagle bandwagon. Old Navy has already released a subtle ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already ...

Addison Rae is the latest celebrity to throw her name into the denim craze sweeping Hollywood. Following Sydney Sweeney’s ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

KATSEYE stars in Gap's new fall 2025 campaign fresh off of the heels of Sydney Sweeney and American Eagle facing immense ...

Addison Rae ditched her top and turned up the heat after modeling a new set of jeans that she cocreated in a collaboration ...

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...