American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Addison Rae is the latest celebrity to throw her name into the denim craze sweeping Hollywood. Following Sydney Sweeney’s ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

Oct 1 in Columbus, Forbes gathers top leaders in business, entertainment, sports & tech for four days of learning and ...

Gap isn't the first brand to jump on the Sydney Sweeny/American Eagle bandwagon. Old Navy has already released a subtle ...

Addison Rae brings serious main character energy in a smoldering new campaign for her Lucky Brand jeans collaboration, ...