Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Gap isn't the first brand to jump on the Sydney Sweeny/American Eagle bandwagon. Old Navy has already released a subtle ...

Gap teams up with K-pop girl group KATSEYE for Fall 2025, reviving Low Rise denim and Long & Lean jeans with a nostalgic-meets-modern campaign.

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

The ‘Better in Denim’ campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance ...

Samsung Electronics Singapore has launched "Galaxy flexival", a digital-first festival featuring interactive campaigns and content designed to showcase the Galaxy Z Series in unconventional ways.

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...