Natalia plays a part in Nike's newest ad promoting Kobe's signature sneakers. The shoes are a staple of Kobe and of Los Angeles, the team Kobe played for for the majority of his career.  Now, Brunson is giving the sneakers a New York twist,

A key feature of the new Nike Kobe 3 Protro is diamond shapes on the upper and outsole in honor of Natalia, whose middle name is Diamanté.

Even after his tragic passing in 2020, Los Angeles Lakers legend Kobe Bryant remains one of the biggest basketball figures in the world both on and off the court.