Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped ...

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — ...

Conor McGregor and Proper Twelve have been linked since the whiskey brand's inception in 2018 – but not any longer. On ...

Proper Twelve Irish whiskey will no longer use Conor McGregor's likeness after a jury found he assaulted Nikita Hand in ...

Proximo Spirits, the owners of Proper No. 12 Twelve Irish Whiskey have confirmed this evening how they have cut ties with UFC ...

UFC star Conor McGregor is no longer associated with Proper No. Twelve Irish Whiskey after being found civilly liable for ...

The company that now owns the Proper No. Twelve Irish whiskey that mixed martial arts fighter Conor McGregor co-founded, said ...

Conor McGregor, the one-time king of the UFC and a man who transcended the octagon to become a global icon, finds himself ...

UFC superstar Conor McGregor was found guilty of sexual assault from an incident that occurred with Nikita Hand at the Beacon ...

Proper No. Twelve Whiskey will not use Conor McGregor’s name or image after an assault verdict. Retailers are also removing ...

Conor McGregor faces backlash as Proper No. 12 drops his name and retailers remove his products after a sexual assault ruling ...

“Since 2021, Proximo Spirits has been the 100 per cent owner of Proper No. Twelve Irish Whiskey,” the company said in ...