Firefox, Edge, Brave, Opera and newer browser startups aren’t keen on the Justice Department’s proposals for fixing Google's ...

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

It’s hard to buy a coffee, magazine or sweater these days without someone demanding your name, number, email or home address.

The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of ...

Massive holding company Omnicom is set to acquire acquire IPG, itself a holdco of several major agencies, for $13.25 billion.

In August, the CPG and candy giant Mars acquired the snack maker Kellanova (Pringles, Pop-Tarts, Cheez-Its and more) for $36 ...

If the TikTok ban goes into effect in January, Google and Apple will be barred from supporting updates or letting new users ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

In a new report published on Monday, GroupM projected the advertising industry will surpass $1 trillion in total revenue in 2024.