You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing ...

At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...

Commerce remains one of the most profitable verticals for in-app traffic promotion. For those who prefer direct traffic ...

App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive ...

Ali is deeply passionate about digital marketing, particularly user behavior and creative strategy. He thrives on experimentation and relies heavily on data to inform decisions. His focus is on ...

Victoria is originally from Taiwan and has spent one-third of her life in Germany. She specializes in performance marketing and international growth — both of which are her true passions. Victoria has ...

A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing ...

Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...

George is the co-founder of We Up and a growth consultant at different companies such as Storytel, Impala Studios, Zalando, Gamehive, Freeletics, Glovo, Lingokids, Bending Spoon, and Popcore. If you ...

In today’s hyper-competitive app space, the battle for user attention is in full swing. With countless apps already vying for loyal users and more popping into existence every day, acquiring users is ...