Join Nielsen's Matt Devitt for a lively podcast discussion on changing audience viewing behaviors and more.

In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...

Programmatic can be a black box. The recently released Adalytics report alleges that major advertisers had their programmatic ...

Revealing that unpaid labor for women in the U.S. amounts to $10.8 trillion annually, and women account for 70% of all unpaid ...

Duncan Meisel, executive director of Clean Creatives, said: “Investors in IPG and Omnicom should understand the fossil ...

Webster referred to the approach as walking into AI “blindly,” stating that if the company knows what’s driving the business, ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

Anora is proof that story beats spend. Because it has something money can’t buy: emotional depth, authenticity and a story ...

It’s no secret that innovation thrives where bold ideas collide with fearless action.

According to COMvergence, the global account is worth $125.8m in billings annually. Prior to IPG Mediabrands winning the ...

Global independent agency PMG took back its crown in the final 2024 indie media rankings, according to a monthly snapshot ...

With a new stateside creative studio and a suite of tech and educational offerings, the fashion, art and culture-focused ...