Amazon Connect integrates generative AI, enhancing customer segmentation and interaction quality. Omnichannel expansion. New ...

Digging into the mind of the consumer to understand what’s most important to them going forward. What will resonate? What ...

The business case for AI agents. With consumption-based pricing, AI agents offer cost-effective solutions for enhancing ...

Simpler cancellations. The FTC’s Click to Cancel rule requires businesses to offer easy, user-friendly cancellation options ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

Ron is the Vice President of Global Marketing at Bluebeam, where he oversees the global marketing strategy for Bluebeam. Close’s professional trajectory spans globally, having worked in ...

AI and brand identity. When integrating AI in customer experience, you must respect a brand’s core values. AI should enhance, not replace, the human elements that customers appreciate most.

AI-driven insights. AI-powered real-time feedback tools capture and analyze customer responses instantly and help businesses improve customer experience. Sentiment tracking. Sentiment analysis ...