When Standard Chartered launched its global brand campaign "Now’s your time for wealth" earlier this year, the message was ...

Netflix’s smash-hit survival series Squid Game has come to life on the streets and landmarks of Asia, with larger-than-life ...

Online travel company Klook has launched a bold new experiential activation the "Joy dispenser" as part of its first global ...

Cathay Pacific has launched a vibrant campaign titled "The most fun per KM²", inviting travellers from Southeast Asia to ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...