Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

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Some 64% of B2B marketers say they plan to take a more B2C approach in 2025 and advertise on consumer-facing channels, such as Instagram. That's according to a survey conducted by Madison Logic and ...

The call to action in your marketing materials—whether on a printed flyer or in an email campaign—is one of the most important elements in a campaign. If you do not include a solid call to action, you ...

Economic downturns come and go—every 11 years or so, according to Dick Boak's calculations. He's a historian at heart, and during his long tenure at C. F. Martin & Co., maker of fine guitars, he's ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant. Moreover, 20% of retail marketers report that digital now accounts for 50-75% ...

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches? Are marketers confident that their data ...

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...

Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a ...