Operating a bed-and-breakfast (B&B) inn in the highly competitive historic Pittsburgh area, Dave Eshelman, Morning Glory Inn's co-owner, needed a way to attract more recreational and business ...

Since Bing's debut in 2009, the search engine's user base has grown to 524 million unique users who conduct about 5 billion searches each month, according to an infographic published by Bing and its ...

Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. The report was based on data from ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Some 64% of B2B marketers say they plan to take a more B2C approach in 2025 and advertise on consumer-facing channels, such as Instagram. That's according to a survey conducted by Madison Logic and ...

The call to action in your marketing materials—whether on a printed flyer or in an email campaign—is one of the most important elements in a campaign. If you do not include a solid call to action, you ...

On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant. Moreover, 20% of retail marketers report that digital now accounts for 50-75% ...

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches? Are marketers confident that their data ...

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...