Nike (NYSE:NKE) is celebrating the 40th anniversary of the Jordan Brand this weekend with a highly anticipated release of the Air Jordan 1 '85 Bred, featuring the original style colorway of the iconic ...

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It’s safe to say this is one of the biggest weekends of Gilgeous-Alexander's career, with another significant milestone ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

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Well, hearts must be full today (and not just because it's Valentine's Day) because Champs Sports is selling Jordan MVP men's ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.