Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.

Meghan Markle's new brand logo is loaded with symbolism. Inside the deeper meaning of what the Duchess of Sussex chose for the As Ever crest.

The U-turn has come after Vanity Fair's expose poked holes at the accuracy of the company being called American Riviera Orchard, considering the area is understood to be Santa Barbara.

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