New Sun guard Jacy Sheldon announced that she was the latest WNBA player to have plans for a signature shoe deal.

The Hoosiers for the second straight year were scheduled to wear Fear of God branded uniforms. But the athletic department ...

The Hoosiers debuted new jerseys on social media Wednesday but one day later reversed course. Here's what we know about their ...

During NBA All-Star activations, stunts, and parties, league sponsors including Google Pixel and American Express were ...

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders ...

WNBA star Cameron Brink stopped by House of Robb San Francisco during NBA All-Star Weekend to talk about tunnel fashion and ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

In January, Puma announced a team-up between various versions of Ball’s signature line of MB (Melo Ball) basketball sneakers and one of the most recognizable brands in pop culture, the Teenage Mutant ...

Los Angeles Lakers superstar Lebron James is going viral for an insane dunk against the Charlotte Hornets, over former ...

According to a press release issued this morning by adidas, Indiana men's and women's basketball will wear Fear of God ...

"Nice high tops," says a reviewer. "Great shoe. Comfortable like then, and they fit well," adds another. "I gave five stars ...

Fear of God Athletics and adidas have announced the expansion of their NCAA partnership, continuing their collaborations with ...