During NBA All-Star Weekend, the best of the best in pro basketball flocked to the Chase Center in San Francisco to show off ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Playing in his third All-Star game this year is OKC Thunder’s superstar Shai Gilgeous-Alexander. While he represents the ...

Los Angeles Lakers forward LeBron James did not get to wear the Nike LeBron 22 "Captain Planet" shoes in the NBA All-Star ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Having served the best tunnel fits in the game since entering the league in 2018, NBA All-Star Shai Gilgeous-Alexander was ...

The Canadian guard is leading the NBA's MVP ladder, has his team sitting with the best record in the league and introduced his first signature shoe with Converse —the Shai 001— on Friday ...

However, doing something like this wasn't possible in the NBA a few years ago. Before 2018, players had to stick with team colors and were restricted to either 51% white or black in the shoes.