During NBA All-Star Weekend, the best of the best in pro basketball flocked to the Chase Center in San Francisco to show off ...

Los Angeles Lakers forward LeBron James did not get to wear the Nike LeBron 22 "Captain Planet" shoes in the NBA All-Star ...

OKC Thunder forward Jalen Williams says 'it's really cool' to experience first NBA All-Star Game ...

Though rumors have been swirling about basketball stars A’ja Wilson and Bam Adebayo being romantically involved, the pair ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Darius Garland is a big reason why the Cleveland Cavaliers have been successful this year. The Cavs guard dished on being an ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

The Denver Nuggets gathered around Nikola Jokic near the 3-point line Wednesday and belted out a rather off-key version of ...

There were plenty of regrettable moments during last night's NBA All-Star Game. The funky court, weird format, Mr. Best, and worst ... division debut unreleased shoes during the All-Star Game ...

Converse and Shai Gilgeous-Alexander teamed up in San Francisco at NBA All-Star Weekend to take the city over, as the OKC Thunder superstar made his presence felt.

The Canadian guard is leading the NBA's MVP ladder, has his team sitting with the best record in the league and introduced his first signature shoe with Converse —the Shai 001— on Friday ...