Blake Van Putten, founder of CISE, a fashion house with a mission to create stronger threads for a stronger community. The holiday season can really help brands generate some of their best earnings ...

Building a customer community? Show them value, make them feel special and encourage engagement constantly. Building a successful company requires much more than just a great product; it demands a ...

If there’s one thing we all have heard for the last year, it’s how AI is going to revolutionize the world, change how we think, change what we do and eliminate jobs — and listen, I get it. AI is a ...

In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper ...

A client mentioned to me recently the pressing need to deliver, “strong results, quickly,” from the community engagement programme I was being asked to deliver. I’ve been asked for that before of ...

One of the most common conversations I find myself having with insight buyers in 2021 is around how to do more with less This is fairly unsurprising, given the high degree of uncertainty that remains ...

The dark clouds of a recession have started to roll in. Businesses have started to struggle, inflation is affecting customer habits, and we’re feeling the pressure everywhere. While there is no way of ...