YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Wednesday, ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

SKU segmentation aligns strategy with execution. Dividing products into strategic segments allows companies to match supply chain policies like inventory levels, service targets, ...

Every company prides itself on giving customers what they ask for. Healthier fast-food products. Nicotine-free cigarettes. Bigger engines in cars. After all, giving people what they want will ...

ConsumerAffairs was founded in 1998 as a consumer news and advocacy site and has grown into a platform dedicated to service journalism and helping our readers make big purchasing decisions and connect ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...