Follow Tom Sykes’ royal reporting at The Royalist on Substack, and get exclusive insight on everything going down behind the ...

UConn star Azzi Fudd announced her Jordan Brand NIL deal after unveiling Geico, Planet Fitness, and Cover Girl deals earlier ...

Netflix is withdrawing as an investor in As Ever, Meghan Markle’s lifestyle brand. The financial relationship between the ...

Entering the market with a new product is challenging, and many brands struggle to succeed. Ari Bloom has a methodology to help brands beat the odds.

The 22-year-old guard, who was named Most Outstanding Player of the Final Four during UConn’s 2025 NCAA championship run, ...

The Phoenix-based bank said that affiliates of Jefferies had stayed current on the loan agreement until last week. The suit is the latest example of private credit-related problems at banks.

Azzi Fudd is a top women's college basketball star getting ready to head to the WNBA in a few months, but the UConn standout landed a huge NIL deal right before March Madness. This season, Fudd ...

Josh started working in Rains’s marketing department in 2018, just as the company was being built. Eight years, countless fashion shows, stores, and campaigns, and one HQ move later, it was time for a ...

For me, brevity is also the soul of a successful brand strategy. This famous line in Hamlet can remind us that the best way to get your point across is to quickly get to your point. Don’t beat around ...

While brands often bank on PR as their primary reputation driver, relying on it in isolation is a mistake. Without a ...

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

As more consumers turn to AI chatbots for search queries, New York Times reporter Erin Griffith says companies are seeding ...